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“Targeting is a function of identifying and reaching your core target audience at the ideal time and ideal place that makes your message most relevant and motivating.”

Male Targeting with daily impact.

Over 50 million male consumers wear laundered shirts to work every week. Our audience isn’t audited, it’s obvious. 

We exclusively reach your core male consumer:

• have high disposable incomes.
• are ‘Heads of Households’
• are Decision Makers
• are Upwardly Mobile
• manage family spending patterns
• highly involved with personal and home fashion

Demographic / Psychographic:

• Adults 21-59
• primarily men  21-49
• Household income $65K+
• Primarily 80K+
   
• Working / Employed
• primarily white collar
• More involved with personal and home fashion and appearances.
• Quality and price conscience.
• Low consumers of media, including newspaper TV and internet
• Respect and appreciate new and innovative products, brands and services that improve their lives.
• They are achievers and high users of products & services.